{"id":1088,"date":"2024-07-31T05:54:27","date_gmt":"2024-07-31T05:54:27","guid":{"rendered":"https:\/\/www.luciafernandezdesign.com\/?post_type=rara-portfolio&p=1088"},"modified":"2026-03-07T11:25:58","modified_gmt":"2026-03-07T11:25:58","slug":"castillo-de-juguete","status":"publish","type":"rara-portfolio","link":"https:\/\/www.luciafernandezdesign.com\/?rara-portfolio=castillo-de-juguete","title":{"rendered":"Dise\u00f1o de imagotipo para tienda de juguetes"},"content":{"rendered":"\n

Proyecto de dise\u00f1o de imagotipo<\/strong> desarrollado para una tienda de juguetes. El objetivo era crear una identidad visual en la que tipograf\u00eda e \u00edcono pudieran funcionar tanto juntos como por separado<\/strong>, tal y como solicitaba la clienta.<\/p>\n\n\n\n

Para ello se dise\u00f1\u00f3 un imagotipo<\/strong>, compuesto por el nombre de la marca acompa\u00f1ado de un s\u00edmbolo gr\u00e1fico, permitiendo su aplicaci\u00f3n de forma flexible en distintos soportes como redes sociales, packaging o material promocional.<\/p>\n\n\n\n

La propuesta visual se desarroll\u00f3 utilizando una paleta de colores en tonos pastel<\/strong>, elegida para transmitir una imagen amigable, creativa y cercana<\/strong>, acorde con el p\u00fablico infantil y el universo del juego.<\/p>\n\n\n\n

El resultado es una identidad visual equilibrada, reconocible y adaptable a diferentes formatos de comunicaci\u00f3n de la marca.<\/p>\n\n\n\n

Imagotype design for a toy store<\/h3>\n\n\n\n

This project involved the design of an imagotype<\/strong> for a toy store. The client requested a visual identity where the typography and the icon could work both together and separately<\/strong>, providing flexibility for different brand applications.<\/p>\n\n\n\n

The solution was an imagotype composed of the brand name and a graphic symbol<\/strong>, allowing the identity to be used across multiple formats such as social media, packaging, and promotional materials.<\/p>\n\n\n\n

The design uses a pastel color palette<\/strong>, chosen to convey a friendly, playful, and creative personality<\/strong>, suitable for a brand aimed at children and families.<\/p>\n\n\n\n

The final result is a versatile and recognizable visual identity<\/strong> that can adapt easily to different communication channels.<\/p>\n\n\n\n

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Proyecto de dise\u00f1o de imagotipo desarrollado para una tienda de juguetes. El objetivo era crear una identidad visual en la que tipograf\u00eda e \u00edcono pudieran funcionar tanto juntos como por separado, tal y como solicitaba la clienta. Para ello se dise\u00f1\u00f3 un imagotipo, compuesto por el nombre de la marca acompa\u00f1ado de un s\u00edmbolo gr\u00e1fico, … <\/p>\n","protected":false},"author":1,"featured_media":1089,"comment_status":"open","ping_status":"closed","template":"","rara_portfolio_categories":[15,26,8,12,30],"class_list":["post-1088","rara-portfolio","type-rara-portfolio","status-publish","has-post-thumbnail","hentry","rara_portfolio_categories-brand-strategy","rara_portfolio_categories-branding","rara_portfolio_categories-illustrator","rara_portfolio_categories-logos","rara_portfolio_categories-marketing-y-publicidad"],"yoast_head":"\nDise\u00f1o de imagotipo para tienda de juguetes -<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.luciafernandezdesign.com\/?rara-portfolio=castillo-de-juguete\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dise\u00f1o de imagotipo para tienda de juguetes -\" \/>\n<meta property=\"og:description\" content=\"Proyecto de dise\u00f1o de imagotipo desarrollado para una tienda de juguetes. 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