{"id":1068,"date":"2023-09-04T07:32:54","date_gmt":"2023-09-04T07:32:54","guid":{"rendered":"http:\/\/www.luciafernandezdesign.com\/?post_type=rara-portfolio&#038;p=1068"},"modified":"2026-04-09T15:31:19","modified_gmt":"2026-04-09T15:31:19","slug":"la-casa-del-outlet","status":"publish","type":"rara-portfolio","link":"https:\/\/www.luciafernandezdesign.com\/?rara-portfolio=la-casa-del-outlet","title":{"rendered":"Dise\u00f1o de logotipo para marca de electrodom\u00e9sticos reacondicionados"},"content":{"rendered":"\n<p>Proyecto de <strong>dise\u00f1o de logotipo bicolor<\/strong> para la marca <em>La Casa del Outlet<\/em>, especializada en la venta de <strong>electrodom\u00e9sticos reacondicionados y productos outlet<\/strong>.<\/p>\n\n\n\n<p>El concepto visual se basa en la combinaci\u00f3n de <strong>tipograf\u00eda e iconograf\u00eda<\/strong>, integrando un <strong>s\u00edmbolo de casa<\/strong> que refuerza la idea de hogar y conecta directamente con el tipo de producto que ofrece la marca. Esta uni\u00f3n permite una identidad clara, reconocible y f\u00e1cilmente adaptable.<\/p>\n\n\n\n<p>El dise\u00f1o utiliza una <strong>paleta de dos colores (negro y amarillo)<\/strong>, generando un alto contraste visual que transmite dinamismo, accesibilidad y enfoque comercial, valores muy asociados al concepto outlet.<\/p>\n\n\n\n<p>Adem\u00e1s, se desarroll\u00f3 el <strong>icono de forma independiente<\/strong>, permitiendo su uso como elemento gr\u00e1fico en redes sociales, aplicaciones digitales o materiales promocionales.<\/p>\n\n\n\n<p>El resultado es un logotipo <strong>moderno, vers\u00e1til y funcional<\/strong>, pensado para destacar tanto en entornos digitales como en soportes f\u00edsicos.<\/p>\n\n\n\n<p><strong>Palabras clave SEO:<\/strong><br>dise\u00f1o de logotipo, branding para tiendas, dise\u00f1o de marca retail, logo para ecommerce, dise\u00f1o gr\u00e1fico profesional.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h1 class=\"wp-block-heading\">\ud83c\uddec\ud83c\udde7 English version<\/h1>\n\n\n\n<h3 class=\"wp-block-heading\">Logo design for a refurbished appliance brand<\/h3>\n\n\n\n<p>This project involved the <strong>design of a two-color logo<\/strong> for <em>La Casa del Outlet<\/em>, a brand specialized in <strong>refurbished appliances and outlet products<\/strong>.<\/p>\n\n\n\n<p>The visual concept combines <strong>typography and iconography<\/strong>, integrating a <strong>house symbol<\/strong> that represents the home environment and connects directly with the brand\u2019s product category. This approach creates a clear, recognizable, and adaptable visual identity.<\/p>\n\n\n\n<p>The design uses a <strong>black and yellow color palette<\/strong>, providing strong contrast and conveying energy, accessibility, and a commercial focus\u2014key aspects of an outlet brand.<\/p>\n\n\n\n<p>Additionally, the <strong>icon was developed as a standalone element<\/strong>, allowing it to be used across different platforms such as social media, digital applications, and promotional materials.<\/p>\n\n\n\n<p>The final result is a <strong>modern, versatile, and functional logo<\/strong>, designed to perform effectively across both digital and physical formats.<\/p>\n\n\n\n<p><strong>SEO keywords:<\/strong><br>logo design, retail branding, ecommerce logo design, brand identity design, graphic design.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"1070\" src=\"http:\/\/www.luciafernandezdesign.com\/wp-content\/uploads\/2023\/09\/LOGO-AF-1024x576.png\" alt=\"\" class=\"wp-image-1070\" srcset=\"https:\/\/www.luciafernandezdesign.com\/wp-content\/uploads\/2023\/09\/LOGO-AF-1024x576.png 1024w, https:\/\/www.luciafernandezdesign.com\/wp-content\/uploads\/2023\/09\/LOGO-AF-300x169.png 300w, https:\/\/www.luciafernandezdesign.com\/wp-content\/uploads\/2023\/09\/LOGO-AF-768x432.png 768w, https:\/\/www.luciafernandezdesign.com\/wp-content\/uploads\/2023\/09\/LOGO-AF-107x60.png 107w, https:\/\/www.luciafernandezdesign.com\/wp-content\/uploads\/2023\/09\/LOGO-AF.png 1366w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"1165\" src=\"http:\/\/www.luciafernandezdesign.com\/wp-content\/uploads\/2023\/09\/LOGO-icono-AF-1-1024x576.png\" alt=\"Dise\u00f1o de logotipo para tienda de electrodom\u00e9sticos reacondicionados La Casa del Outlet\" class=\"wp-image-1165\" srcset=\"https:\/\/www.luciafernandezdesign.com\/wp-content\/uploads\/2023\/09\/LOGO-icono-AF-1-1024x576.png 1024w, https:\/\/www.luciafernandezdesign.com\/wp-content\/uploads\/2023\/09\/LOGO-icono-AF-1-300x169.png 300w, https:\/\/www.luciafernandezdesign.com\/wp-content\/uploads\/2023\/09\/LOGO-icono-AF-1-768x432.png 768w, https:\/\/www.luciafernandezdesign.com\/wp-content\/uploads\/2023\/09\/LOGO-icono-AF-1-107x60.png 107w, https:\/\/www.luciafernandezdesign.com\/wp-content\/uploads\/2023\/09\/LOGO-icono-AF-1.png 1366w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"1166\" src=\"http:\/\/www.luciafernandezdesign.com\/wp-content\/uploads\/2023\/09\/PANTONE-1-1024x576.jpg\" alt=\"\" class=\"wp-image-1166\" srcset=\"https:\/\/www.luciafernandezdesign.com\/wp-content\/uploads\/2023\/09\/PANTONE-1-1024x576.jpg 1024w, https:\/\/www.luciafernandezdesign.com\/wp-content\/uploads\/2023\/09\/PANTONE-1-300x169.jpg 300w, https:\/\/www.luciafernandezdesign.com\/wp-content\/uploads\/2023\/09\/PANTONE-1-768x432.jpg 768w, https:\/\/www.luciafernandezdesign.com\/wp-content\/uploads\/2023\/09\/PANTONE-1-107x60.jpg 107w, https:\/\/www.luciafernandezdesign.com\/wp-content\/uploads\/2023\/09\/PANTONE-1.jpg 1366w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Proyecto de dise\u00f1o de logotipo bicolor para la marca La Casa del Outlet, especializada en la venta de electrodom\u00e9sticos reacondicionados y productos outlet. El concepto visual se basa en la combinaci\u00f3n de tipograf\u00eda e iconograf\u00eda, integrando un s\u00edmbolo de casa que refuerza la idea de hogar y conecta directamente con el tipo de producto que &hellip; <\/p>\n","protected":false},"author":1,"featured_media":1070,"comment_status":"open","ping_status":"closed","template":"","rara_portfolio_categories":[26,29,8,12,30],"class_list":["post-1068","rara-portfolio","type-rara-portfolio","status-publish","has-post-thumbnail","hentry","rara_portfolio_categories-branding","rara_portfolio_categories-composicion","rara_portfolio_categories-illustrator","rara_portfolio_categories-logos","rara_portfolio_categories-marketing-y-publicidad"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Dise\u00f1o de logotipo para marca de electrodom\u00e9sticos reacondicionados -<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.luciafernandezdesign.com\/?rara-portfolio=la-casa-del-outlet\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dise\u00f1o de logotipo para marca de electrodom\u00e9sticos reacondicionados -\" \/>\n<meta property=\"og:description\" content=\"Proyecto de dise\u00f1o de logotipo bicolor para la marca La Casa del Outlet, especializada en la venta de electrodom\u00e9sticos reacondicionados y productos outlet. 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