{"id":1384,"date":"2026-07-24T11:22:33","date_gmt":"2026-07-24T11:22:33","guid":{"rendered":"https:\/\/www.luciafernandezdesign.com\/?page_id=1384"},"modified":"2026-07-24T11:22:33","modified_gmt":"2026-07-24T11:22:33","slug":"ana-serrano-branding-para-una-psicologa-sanitaria","status":"publish","type":"page","link":"https:\/\/www.luciafernandezdesign.com\/?page_id=1384","title":{"rendered":"Ana Serrano | Branding para una psic\u00f3loga sanitaria"},"content":{"rendered":"\n
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El cliente<\/h2>\n\n\n\n

Ana Serrano es una psic\u00f3loga sanitaria que necesitaba una identidad visual capaz de transmitir confianza, serenidad y cercan\u00eda desde el primer contacto. El proyecto parte de una idea muy sencilla: crear una marca que refleje un espacio seguro donde las personas puedan escucharse, comprenderse y reconectar consigo mismas. La identidad visual traduce esa filosof\u00eda en un lenguaje c\u00e1lido, honesto y emocional.<\/p>\n\n\n\n

El reto<\/h2>\n\n\n\n

El principal desaf\u00edo consist\u00eda en alejarse de la imagen cl\u00ednica y fr\u00eda que suele asociarse al sector de la psicolog\u00eda. La identidad deb\u00eda transmitir profesionalidad sin perder humanidad, creando una marca capaz de generar confianza, calma y conexi\u00f3n emocional con las personas antes incluso de la primera sesi\u00f3n.<\/p>\n\n\n\n

La soluci\u00f3n<\/h2>\n\n\n\n

Se desarroll\u00f3 una identidad visual basada en cuatro pilares fundamentales: seguridad, libertad de ser, autenticidad y profundidad. La marca se apoya en una tipograf\u00eda elegante, una paleta crom\u00e1tica c\u00e1lida de tonos tierra y un sistema visual inspirado en la naturaleza y la introspecci\u00f3n. Todo el conjunto fue dise\u00f1ado para mantener una comunicaci\u00f3n coherente en soportes f\u00edsicos, digitales y redes sociales.<\/p>\n\n\n\n

El resultado<\/h2>\n\n\n\n

El resultado es una identidad visual serena, elegante y atemporal que transmite profesionalidad y cercan\u00eda. La marca mantiene una experiencia coherente en papeler\u00eda corporativa, redes sociales y aplicaciones digitales, reforzando la confianza y el acompa\u00f1amiento que definen la filosof\u00eda de Ana Serrano.<\/p>\n\n\n\n

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El cliente Ana Serrano es una psic\u00f3loga sanitaria que necesitaba una identidad visual capaz de transmitir confianza, serenidad y cercan\u00eda […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-1384","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.luciafernandezdesign.com\/index.php?rest_route=\/wp\/v2\/pages\/1384","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.luciafernandezdesign.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.luciafernandezdesign.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.luciafernandezdesign.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.luciafernandezdesign.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1384"}],"version-history":[{"count":1,"href":"https:\/\/www.luciafernandezdesign.com\/index.php?rest_route=\/wp\/v2\/pages\/1384\/revisions"}],"predecessor-version":[{"id":1394,"href":"https:\/\/www.luciafernandezdesign.com\/index.php?rest_route=\/wp\/v2\/pages\/1384\/revisions\/1394"}],"wp:attachment":[{"href":"https:\/\/www.luciafernandezdesign.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1384"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}