{"id":1372,"date":"2026-07-24T11:07:40","date_gmt":"2026-07-24T11:07:40","guid":{"rendered":"https:\/\/www.luciafernandezdesign.com\/?page_id=1372"},"modified":"2026-07-24T11:07:40","modified_gmt":"2026-07-24T11:07:40","slug":"ana-rueda-hair-studio-branding-para-un-salon-de-peluqueria-premium","status":"publish","type":"page","link":"https:\/\/www.luciafernandezdesign.com\/?page_id=1372","title":{"rendered":"Ana Rueda Hair Studio | Branding para un sal\u00f3n de peluquer\u00eda premium"},"content":{"rendered":"\n
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El cliente<\/h2>\n\n\n\n

Ana Rueda Hair Studio es un sal\u00f3n de peluquer\u00eda especializado en ofrecer una experiencia de belleza premium basada en la cercan\u00eda, la elegancia y la atenci\u00f3n personalizada. El objetivo del proyecto era desarrollar una identidad visual capaz de transmitir la calidad del servicio y diferenciar la marca dentro de un sector altamente competitivo. El concepto definido en el manual se centra precisamente en una identidad elegante, minimalista y contempor\u00e1nea.<\/p>\n\n\n\n

El reto<\/h2>\n\n\n\n

El principal reto consist\u00eda en crear una identidad sofisticada sin caer en los recursos visuales habituales del sector de la belleza. Era necesario construir una marca atemporal que reflejara profesionalidad, exclusividad y delicadeza, manteniendo una imagen coherente tanto en el sal\u00f3n como en la comunicaci\u00f3n digital y el material corporativo.<\/p>\n\n\n\n

La soluci\u00f3n<\/h2>\n\n\n\n

Se dise\u00f1\u00f3 una identidad visual basada en un logotipo elegante acompa\u00f1ado de un monograma exclusivo formado por las iniciales A<\/strong> y R<\/strong>, inspirado en el movimiento natural del cabello. La identidad se completa con una paleta crom\u00e1tica neutra y c\u00e1lida, tipograf\u00edas refinadas y un sistema visual pensado para mantener la coherencia de la marca en cualquier soporte, desde la se\u00f1al\u00e9tica hasta las redes sociales. El manual incluye adem\u00e1s normas de uso, versiones crom\u00e1ticas, \u00e1rea de protecci\u00f3n y aplicaciones de marca.<\/p>\n\n\n\n

El resultado<\/h2>\n\n\n\n

El resultado es una identidad visual elegante, reconocible y coherente que posiciona a Ana Rueda Hair Studio como un sal\u00f3n de imagen premium. La marca funciona con la misma solidez en aplicaciones f\u00edsicas, papeler\u00eda, fachada, redes sociales y comunicaci\u00f3n digital, ofreciendo una experiencia visual consistente en todos los puntos de contacto con el cliente. Las aplicaciones y ejemplos del manual muestran esa coherencia en distintos soportes.<\/p>\n\n\n\n

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El cliente Ana Rueda Hair Studio es un sal\u00f3n de peluquer\u00eda especializado en ofrecer una experiencia de belleza premium basada […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-1372","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.luciafernandezdesign.com\/index.php?rest_route=\/wp\/v2\/pages\/1372","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.luciafernandezdesign.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.luciafernandezdesign.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.luciafernandezdesign.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.luciafernandezdesign.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1372"}],"version-history":[{"count":1,"href":"https:\/\/www.luciafernandezdesign.com\/index.php?rest_route=\/wp\/v2\/pages\/1372\/revisions"}],"predecessor-version":[{"id":1380,"href":"https:\/\/www.luciafernandezdesign.com\/index.php?rest_route=\/wp\/v2\/pages\/1372\/revisions\/1380"}],"wp:attachment":[{"href":"https:\/\/www.luciafernandezdesign.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1372"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}