{"id":1318,"date":"2026-07-24T10:08:05","date_gmt":"2026-07-24T10:08:05","guid":{"rendered":"https:\/\/www.luciafernandezdesign.com\/?page_id=1318"},"modified":"2026-07-24T10:08:05","modified_gmt":"2026-07-24T10:08:05","slug":"mari-carmen-bravo-branding-para-una-psicologa-sanitaria","status":"publish","type":"page","link":"https:\/\/www.luciafernandezdesign.com\/?page_id=1318","title":{"rendered":"Mari Carmen Bravo | Branding para una psic\u00f3loga sanitaria"},"content":{"rendered":"\n
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El cliente<\/h2>\n\n\n\n

Mari Carmen Bravo es una psic\u00f3loga sanitaria que necesitaba una identidad visual capaz de transmitir la misma confianza, calma y profesionalidad que ofrece durante sus sesiones. El objetivo del proyecto era crear una marca elegante, cercana y atemporal que reflejara su forma de entender la psicolog\u00eda y conectara con sus pacientes desde el primer contacto.<\/p>\n\n\n\n

El reto<\/h2>\n\n\n\n

El principal desaf\u00edo era crear una identidad visual que reflejara la cercan\u00eda y la profesionalidad de Mari Carmen Bravo, alej\u00e1ndose de la imagen fr\u00eda y excesivamente cl\u00ednica que suele asociarse al sector. La marca deb\u00eda transmitir confianza, equilibrio y bienestar desde el primer contacto, generando una conexi\u00f3n emocional con los pacientes.<\/p>\n\n\n\n

La soluci\u00f3n<\/h2>\n\n\n\n

Para responder a este reto desarroll\u00e9 una identidad visual elegante y atemporal basada en la confianza, el equilibrio y la cercan\u00eda. El sistema combina una tipograf\u00eda con personalidad, un s\u00edmbolo con significado y una paleta crom\u00e1tica c\u00e1lida que transmite serenidad y profesionalidad. Cada decisi\u00f3n de dise\u00f1o fue tomada para reforzar el posicionamiento de la marca y generar una experiencia visual coherente en todos sus puntos de contacto.<\/p>\n\n\n\n

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El cliente Mari Carmen Bravo es una psic\u00f3loga sanitaria que necesitaba una identidad visual capaz de transmitir la misma confianza, […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-1318","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.luciafernandezdesign.com\/index.php?rest_route=\/wp\/v2\/pages\/1318","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.luciafernandezdesign.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.luciafernandezdesign.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.luciafernandezdesign.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.luciafernandezdesign.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1318"}],"version-history":[{"count":1,"href":"https:\/\/www.luciafernandezdesign.com\/index.php?rest_route=\/wp\/v2\/pages\/1318\/revisions"}],"predecessor-version":[{"id":1333,"href":"https:\/\/www.luciafernandezdesign.com\/index.php?rest_route=\/wp\/v2\/pages\/1318\/revisions\/1333"}],"wp:attachment":[{"href":"https:\/\/www.luciafernandezdesign.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1318"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}