{"id":1301,"date":"2026-07-24T06:58:18","date_gmt":"2026-07-24T06:58:18","guid":{"rendered":"https:\/\/www.luciafernandezdesign.com\/?page_id=1301"},"modified":"2026-07-24T08:01:26","modified_gmt":"2026-07-24T08:01:26","slug":"ynverse-branding-para-una-marca-de-moda-de-lujo","status":"publish","type":"page","link":"https:\/\/www.luciafernandezdesign.com\/?page_id=1301","title":{"rendered":"YNVERSE | Branding para una marca de moda de lujo"},"content":{"rendered":"\n

Caso de estudio \u00b7 YNVERSE<\/h1>\n\n\n\n

Branding e identidad visual para una marca de luxury streetwear en M\u00e9xico.<\/h2>\n\n\n\n
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Proyecto<\/h2>\n\n\n\n

YNVERSE es una marca mexicana de luxury streetwear cuyo objetivo era construir una identidad visual que uniera la elegancia del lujo con la autenticidad de la cultura urbana, creando una imagen contempor\u00e1nea, coherente y reconocible.<\/p>\n\n\n\n

El desaf\u00edo<\/h2>\n\n\n\n

La marca necesitaba una identidad capaz de transmitir exclusividad sin perder el car\u00e1cter urbano que define su esencia. Adem\u00e1s, el sistema deb\u00eda adaptarse a diferentes soportes, desde packaging hasta redes sociales y merchandising.<\/p>\n\n\n\n

La soluci\u00f3n<\/h2>\n\n\n\n

Dise\u00f1\u00e9 una identidad visual basada en el contraste entre minimalismo y personalidad. El logotipo, la paleta crom\u00e1tica y el sistema gr\u00e1fico se desarrollaron para ofrecer una imagen elegante, vers\u00e1til y preparada para crecer junto a la marca.<\/p>\n\n\n\n

El resultado<\/h2>\n\n\n\n
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<\/p>\n","protected":false},"excerpt":{"rendered":"

Caso de estudio \u00b7 YNVERSE Branding e identidad visual para una marca de luxury streetwear en M\u00e9xico. Proyecto YNVERSE es […]<\/p>\n","protected":false},"author":1,"featured_media":1305,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"site-sidebar-layout":"no-sidebar","site-content-layout":"","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-1301","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.luciafernandezdesign.com\/index.php?rest_route=\/wp\/v2\/pages\/1301","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.luciafernandezdesign.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.luciafernandezdesign.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.luciafernandezdesign.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.luciafernandezdesign.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1301"}],"version-history":[{"count":4,"href":"https:\/\/www.luciafernandezdesign.com\/index.php?rest_route=\/wp\/v2\/pages\/1301\/revisions"}],"predecessor-version":[{"id":1317,"href":"https:\/\/www.luciafernandezdesign.com\/index.php?rest_route=\/wp\/v2\/pages\/1301\/revisions\/1317"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.luciafernandezdesign.com\/index.php?rest_route=\/wp\/v2\/media\/1305"}],"wp:attachment":[{"href":"https:\/\/www.luciafernandezdesign.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1301"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}